Barbie’s not the only one celebrating 50 years this month – Tibet’s uprising against their Chinese occupiers began 5o years ago.
I thought I’d share with you one of the weirdest memos I’ve unearthed in my years of investigating corporate maledictions. Passed to me from inside Mattel, the toy company, with an August 12, 1997 time stamp. “TAR” stands for Tibet Autonomous Region.
– Greg Palast
Proprietary Content Confidential – Mktng only
Barbie Doll v Dalai Lama
Marketing greenlights your conclusion: Barbie can’t play Tibet until she replaces current culture idol. Research Div did tab on competitor; looks like he’s history:
Barbie: Over 2,000 outfits
The Dalai Lama: One outfit (orange bathrobe!)
Barbie: Sixteen hair-dos, including “growing ponytail”
The Dalai Lama: Shaved head (Yuck!)
Barbie: Two dozen pre-programmed and market-tested phrases. Changed annually.
The Dalai Lama: “Om Mane Padme Om” (“Hail the Fire in the Lotus” — whatever that means.) Never changes.
Barbie: Worshiped by 600 million Barbie owners.
The Dalai Lama: Worshipped by only 6 million Tibetans.
Barbie: Creator of cultural revolution.
The Dalai Lama: Victim of cultural revolution.
Barbie: Accessories- Shoes, handbags, battery-operated cars — you name it!
The Dalai Lama: Accessories- ZEE-RO! …more